Current:Home > reviewsApple’s biggest announcements from its iPad event: brighter screen, faster chips and the Pencil Pro -Trailblazer Capital Learning
Apple’s biggest announcements from its iPad event: brighter screen, faster chips and the Pencil Pro
View
Date:2025-04-26 12:10:47
CUPERTINO, Calif. (AP) — Apple on Tuesday unveiled its next generation of iPad Pros and Airs — models that will boast faster processors, new sizes and a new display system as part of the company’s first update to its tablet lineup in more than a year.
The showcase at Apple’s headquarters in Cupertino, California, comes after the company disclosed its steepest quarterly decline in iPhone sales since the pandemic’s outset, deepening a slump that’s increasing the pressure on the trendsetting company to spruce up its products. Apple is expected to make a much bigger splash next month during an annual conference devoted to the latest version of its operating systems for iPhones, iPads and Mac computers — software that analysts expect to be packed with more artificial intelligence technology.
Both lines of new iPads add bells and whistles but have adjusted prices to match. The iPad Pro sports a new thinner design, a new M4 processor for added processing power, slightly upgraded storage and incorporates dual OLED panels for a brighter, crisper display. Prices have been hiked to match its new offerings, with the 11-inch model going for $999 and the 13-inch model fetching $1,299.
The new iPad Air has the faster M2 chip, boasts a new design, more base storage, a new 13-inch display option and a recentered camera. It will also support use of the new Apple Pencil Pro, which was a function previously exclusive to the Pro models. The 11-inch display will sell for $599 while the new 13-inch model will fetch $799.
However Apple did announce a price reduction for its 10th generation iPad, which will now retail for $349, down from $449.
Apple is trying to juice demand for iPads after its sales of the tablets plunged 17% from last year during the January-March period. After its 2010 debut helped redefine the tablet market, the iPad has become a minor contributor to Apple’s success. It currently accounts for just 6% of the company’s sales.
“The enhancements were both needed and predictable, in a maintenance sort of way, and may help stanch some of the revenue loss in that product line,” Forrester Research analyst Dipanjan Chatterjee said of the new iPads. “But it’s nothing to get terribly excited about.”
All the new models will be available in stores starting May 15, with preorders beginning Tuesday.
veryGood! (95)
Related
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Seattle chef fatally stabbed at Capitol Hill light rail station, suspect arrested: Police
- Looking to save money? Try shopping at bin stores.
- Air Force instructor pilot dies after ejection seat activates during ground operations
- FACT FOCUS: Inspector general’s Jan. 6 report misrepresented as proof of FBI setup
- How many points did Caitlin Clark score? What No. 1 pick did in WNBA debut
- GOP legislative leaders want Democrats to drop Minnesota ERA as part of session-ending deal
- `Micropreemie’ baby who weighed just over 1 pound at birth goes home from Illinois hospital
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- 'Judge Judy' suing National Enquirer owner over Menéndez brothers article
Ranking
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- No boats? OK. A clever California homeowner paints a mural to hide a boat in his driveway
- Alice Munro, Nobel laureate revered as short story master, dies at 92
- Utah judge to decide if author of children’s book on grief will face trial in her husband’s death
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Fed's Powell says high interest rates may 'take longer than expected' to lower inflation
- 'It's coming right for us': Video shows golfers scramble as tornado bears down in Missouri
- Canadian town bracing for its last stand against out-of-control 13,000-acre wildfire
Recommendation
In ‘Nickel Boys,’ striving for a new way to see
Trial for final wrongful death suit in Astroworld concert crowd crush is set for September
Mississippi man suspected of killing mother, 2 sisters is fatally shot by state troopers in Arizona
Solar storm not only unveiled northern lights. It caused technology issues for farmers.
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
Beloved Pennsylvania school director, coach killed after being struck by tractor trailer
House Speaker Mike Johnson defends Trump outside New York trial in GOP show of support
Meghan Markle and Prince Harry's Archewell Foundation Speaks Out on Delinquency Debacle